How to Make Marketing Analytics Easier

by Chris Lucas
Tons of marketers hate data, so they only focus on the low-hanging fruit. These “vanity metrics” include data like total page views, Twitter followers, and other fluffy numbers. The strongest marketers are the ones who collect actionable data. Doing so leads to the most profitable outcomes. If you’d like to be more actionable with your analytics, start with the “so what?” question.Read the full article