Is Influencer Outreach Overrated? Chrysler Doesn’t Think So!

by Allen Mireles
Influencer outreach, a method of generating online third-party media coverage for a brand or organization, is popular in digital PR today. It’s also controversial, as social media strategist and founder of Tatu Media, Janet Fouts, explains, “As social media users accrue more and more followers, buy followers and use black hat techniques to artificially inflate their number ...Read the full article

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