Mike Shapiro’s TAP Gets New Branding and Network Strategy

by Tom Grubisich
The six-year-old Alternative Press (TAP) network of community news sites in suburban New Jersey and Pennsylvania has a new name — TAPinto.net — and a new look. It also has a new strategy aimed at leveraging content and audience reach across TAPinto’s sites, 32 of which are franchisees and a few wholly owned by founder (with his wife Lauryn) and CEO Mike Shapiro.Read the full article