Night Owls: One-Third Of Google Product Searches Happen In The Wee Hours

by Ginny Marvin
With devices at our fingertips round-the-clock, perhaps it shouldn’t shock anyone that product searches are occurring at all hours of the night. Would you guess that a full third of product searches on Google occur between 10:00 p.m. and 4:00 a.m., though? That information has obvious ramifications for campaign scheduling, and points to other shopping trends marketers shoul ...Read the full article