The Unboxing of Beauty on YouTube: New Brand-in-a-box Marketing

The unboxing phenomenon has become an essential tool in the marketing of cosmetics and beauty products. For those unfamiliar with the format, unboxing videos are when YouTubers share the unpackacking of a special product or group of products. Unboxing videos are one of several formats native to YouTube that have grown up along with the YouTube generation.Read the full article

Ipsy vs. Boxycharm | August 2014

**I actually had redeemed Charm Rewards for the extra Tarte cheek stain product that was in my box this month! I logged on to my account afterwards and saw that I had done that. I'm such a dope!** Find me on eDivv: Ipsy: Boxycharm: Get 25% off of the Coastal Scents Forever Blush with coupon code “blush25off”. Expires Oct 6, 2014. _______________________________________ FAVORITE SHOPPING SITES: _______________________________________ HAUTELOOK: (This is the only way I can afford the high end makeup I have – it’s over 50% off!) EBATES: (You get paid to shop online, for real ladies! My last check was $350!) SHOPLATELY: (My favorite accessories site; most products are $5-10 each!) ERIN CONDREN: (My Favorite Planners & Stationary: Get $10 off your order with that link!) SIGMA BRUSHES: Get 10% off with code AUG2014 (Really nice brushes & one of my favorite investments I’ve made!) VITACOST: Get $10 off of $30 purchase through the link above! (Where I buy organic & natural beauty & skincare products!) _______________________________________ FAVORITE SUBSCRIPTION BOXES: _______________________________________ BIRCHBOX: $10/month for 5 beauty products & lifestyle extras! BOXYCHARM: $21/month for 5 FULL SIZED, HIGH END beauty products STARBOX: $15/month for CRUELTY FREE full-sized beauty products IPSY: $10/month for 5 beauty products WANTABLE: Choose MAKEUP/ACCESSORIES/INTIMATES box for $36/month _______________________________________ KEEP IN TOUCH: _______________________________________ INSTAGRAM: TWITTER: PINTEREST: FACEBOOK: PO BOX: Jessica Murphy PO Box 29337 Cumberland, IN 46229 EMAIL: _______________________________________ MORE INFO: _______________________________________ CAMERA USED: Canon Rebel T5i EDITING SOFTWARE: iMovie THUMBNAIL EDITING SOFTWARE: DISCLAIMER: All products were purchased by me unless otherwise mentioned. All opinions are my own & I’ve never received monetary compensation in exchange for a positive review. MUSIC: "Simple" Provided by: iMovie Sound Effects More Info Here: I am partnered with Stylehaul: