This Org’s Content Marketing Saves Thousands of Dogs and Cats From Euthanasia Each Year

by Mason Lerner
Content marketing can do a lot of things. It can build a brand identity. It can inform and entertain. It can attract up a loyal following. But can it save thousands of dogs from euthanasia? Austin Pets Alive! is proof that it can. Since it was established in 2008, APA! has generated thousands of pieces of content, largely created by a team of volunteers (including me).Read the full article