Unmarketing, Unselling and the Unmistakable Scott Stratten

Scott Stratten is certainly one of the most colorful and interesting personalities of the social web and I had a chance to catch up with him to discuss his latest literary effort, UnSelling: The New Customer Experience. Scott is a lightening rod for marketing’s weirdest ideas, a sort of human Ripley’s Believe it or Not of Stupid Marketing Tricks.Read the full article

Mark Schaefer interviews Scott Stratten

Mr. UnMarketing Scott Stratten talks about his new book "UnSelling"