Using Backstories as a Way to Connect with Your Audience

by Pamela Muldoon
Who doesn’t love a good backstory? If you’re hearing the story, it feels like you’re getting information that no one else has. Or, if you’re telling the story, you get to make a connection that can’t be achieved in any other way. This week, Content Marketing Institute launches the CMI Podcast Network with our new podcast, The Pivot: Marketing Backstories, hosted by Todd Whea ...Read the full article