Why focus on long tail keywords?

by Marieke Van De Rakt
While writing our book ‘Optimizing your WordPress website’ I worked closely together with Joost in creating a section on Search Engine Optimization. The first chapter — after the introduction in SEO — had to be keyword research. ‘Keyword research is the basis of all Search Engine Optimization,’ Joost explained to me, ‘without proper keyword research, all other things are basically useless’.Read the full article