Why Long Tail Keywords Are SEO Gold

by Pam Neely
Search engine traffic is more of a winner-take-all endeavor than most of us realize. Just look at clickthrough rates for search engine results: The page that sits in the first position for a search query gets 32.5% of all the clicks for that search. The site just behind it – in the very respectable second position in the results – gets about half that much traffic, with just 17.6% of clicks.Read the full article