Content Marketing Catchup: IBM’s Incredible Content, How Neuroscience May Change Marketing, and More Must-Reads

by Joe Lazauskas
This is what you missed while watching The New York Review of Books make fun of us in spectacular fashion… Is Neuroscience the Future of Content Marketing Measurement? Countless articles have been written this year about how different emotions make content go viral, but now researchers are starting to take this “marketing science” to the next level, writes Alyssa Hertig: “Bleeding edge,” a popu.Read the full article