Email Data Hygiene: When you know it’s time to break up

by Jessica Lorenz

3M Canada List Cleanse: When you know it’s time to clean your list

“We really wanted to focus on eliminating those who engage with our communications,” explained Laura. The team at 3M Canada ran a list-cleanse campaign with an incentive of a contest to remain on the email list and update contact information. Watch the clip to learn how Laura and her team executed this campaign to see the long-term results of having a consistent hygiene schedule.

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