Marketers, You’re Thinking About Loyalty Programs All Wrong, And Other Consumer Disconnects [Study]

by Ginny Marvin
It’s a common refrain that consumers are moving faster and changing habits more quickly than marketers can keep pace with. We’ve seen it happening in mobile and a new study underscores how businsses are missing out on key connections throughout the so-called “customer journey”. With devices at our fingertips, we want and seek out information in the moment.Read the full article