Publishers Clearing House tries to recast its brand for millennials

by Lucia Moses
Publishers Clearing House is a brand with a troubled past. The direct-marketing, sweepstakes and online shopping company is best known for sending the “prize patrol” (and, at one point, Ed McMahon) to surprise unsuspecting winners at their door with a novelty check, flowers and balloons. The joke, of course, is that no one has actually ever won one of these prizes.Read the full article