Should You Listen to Your Customers’ Needs or Do They Even Know What They Really Want?

“If I had asked people what they wanted, they would have said faster horses.” – Henry Ford Henry Ford famously said that he invented the Ford T without asking for any feedback from his potential customers. According to him, people were not capable of thinking about radical innovation. Since then, his words have sunk into the minds of many product teams that now deeply believe ...Read the full article