‘The New York Times’ Takes Native Advertising to the Next Level With Cole Haan

by Tessa Wegert
“This is horrifying. Ballet dancers everywhere are cringing!!!!” That was just one of the fiery comments posted earlier this year in response to a branded video from clothing company Free People. The ad featured a young dancer talking about what inspires her while demonstrating a few ballet moves. It was lovely to watch—for the uninitiated.Read the full article

Free People Presents: FP Movement Ballet

Explore the entirely new collection of barre-ready dancewear and ethereal warm-up essentials. Shop Ballet: http://www.freepeople.com/fp-movement-ballet/