Three ways most marketers screw up email subject line split tests

by Parry Malm
You know what one of my favourite feelings in the world is? Just to clarify, I mean at work. More specifically, one of the best feelings you can get when doing email marketing. I love the feeling I get when one of my subject line tests teaches me something about my audience. What can I say? I’m a super cool dude who gets excited when a subject line delivers amazing response.Read the full article