What To Do When The PPC Competition Plays Dirty

by Pauline Jakober
Part of a holistic PPC campaign is bidding on the competition’s keywords, and this is a perfectly acceptable practice. But there are rules of engagement, and even if you’re playing by the rules, it doesn’t mean your competition is. In this post, we’ll explore some “black hat” PPC techniques that are still happening today, and then I’ll give some tips on how to help combat th ...Read the full article