What Data-Related Tools Are Marketers Using to Measure and Analyze?

by Douglas Karr
One of the most shared posts we’ve ever written was on what analytics is and the types of analytics tools available to help marketers monitor their performance, analyze opportunities for improvement, and measure response and user behavior. But what tools are marketers using? According to Econsultancy’s latest survey, Marketers utilize web analytics overwhelmingly, then Excel, ...Read the full article