5 Ways to Use Native Ads Without Losing Sleep

by Jim Dougherty
Native advertising: an online advertising method in which the advertiser attempts to gain attention by providing content in the context of the user’s experience. Native advertising exists. There really isn’t a whole lot to add to a debate about its existence or about the widespread practice: they are commonplace on most media platforms (everywhere from the New York Times to im ...Read the full article

Last Week Tonight with John Oliver: Native Advertising (HBO)

The line between editorial content and advertising in news media is blurrier and blurrier. That's not bullshit. It's repurposed bovine waste.