B2B Marketing on Facebook? Yes! So Say IBM, Volvo, Salesforce & Lattice Engines

by Lee Odden
It goes without saying that Facebook is most commonly associated with consumer marketing since it’s hardly a place for industrial engineers to talk about the latest manufacturing process or for enterprise software companies to promote side by side feature comparisons. But behind those companies are people – both on the brand and the buyer side of the B’s in B2B.Read the full article