C3: Seth Besmertnik on Galileo syndrome and the new marketing revolution

by Christopher Ratcliff
We have the tools, we have the data, we are at the dawn of a new era of marketing. However it’s important that marketers do not give up hope when faced with resistance from the traditional ways of thinking. This is according to the Conductor’s CEO Seth Besmertnik, who delivered the opening keynote speech at C3 in New York last week.Read the full article