CMOs Plan a Digital Overhaul for 2015

by Amanda Walgrove
Content Marketing, Owned Media, Paid Media There’s a common big-ticket item on every marketer’s to-do list: Craft a more effective digital strategy. That’s the biggest takeaway from the CMO Council’s eighth State of Marketing study, in which the group surveyed 525 marketers from across the globe about their failures and successes with budget and outreach, and their strateg ...Read the full article