Collectively: The Upworthy of Branded Content, or a Doomed Experiment?

by Kieran Dahl
The above tweet fairly accurately captures millennials’ current attitude about climate change. It’s easy to retweet a pithy status in support of saving the Earth; it’s harder to actually save the Earth. Collectively, a media platform that launched last week, aims to transform that apathy into Earth-altering action by channeling to its cause the feel-good shareability of Upwo ...Read the full article