Facebook Premium Video Ads Aren’t Making the Social Network New Friends

by Greg Jarboe
I’ve had to spend more time getting acquainted with Premium Video Ads on Facebook lately. You know how it is: Everyone wants to know more about “the new new thing.” Facebook started testing Premium Video Ads a year ago to help advertisers drive branding objectives in other people’s News Feed, not to give its users “an easier way to watch videos shared by friends.Read the full article