How to Gather Customer Insights to Increase Landing Page Conversions

Look to your customers for clues on how to increase conversions. Image by Pascal via Flickr. Here’s a scary thought. You spend countless hours and blow through your marketing budget driving traffic to your landing page. You write guest posts and buy PPC ads. Potential customers are coming to your site. But they’re leaving in droves. You do what any marketer would do and run A/B tests.Read the full article