Ironically, five things that could stop clickbait

by Ben Davis
Once upon a time, the success of an article was judged by how interesting it was to read. Of course, front page splashes, naked girls and free giveaways had an impact on print sales, but so, too, did regular columnists of quality and serialised work. Essentially, serving your audience was thought to be important and publications often had agendas that went some way to determining their output.Read the full article