Positive fem-vertising makes women more likely to buy

by Cynthia Boris
Dove is known for their ethereal, ‘you’re perfect just the way you are’ ad campaigns but I don’t get it. Yesterday, I saw a TV commercial where women are asked if they want a make-over, then they’re offered nothing but a shower and Dove moisturizing body wash. The women laugh nervously – a shower? At this point, I can only hope that these are actors and the whole thing is stag ...Read the full article