Search Engines Thumbing Noses At FTC Over SEM Labeling — WSJ

by Greg Sterling
The Wall Street Journal (WSJ) has implicitly issued a challenge to the FTC. Covering alleged non-compliance with the FTC’s 2013 directive to improve the demarcation between ads and content, the WSJ reports that paid ads have become harder to distinguish from “organic” results. Using third party experts, the article asserts that paid search ads have become increasingly indist ...Read the full article