Survey: Social Media To Influence Half Of Holiday Shoppers

by Greg Sterling
According to a new holiday shopping survey sponsored by e-commerce platform MarketLive (carried out by the e-tailing Group) mobile and social channels will play a significant role in holiday shopping this year. The survey was conducted online among 1,000 smartphone owners, equally divided between male and female, who spend at least $250 annually on e-commerce.Read the full article