The one massive opportunity most businesses are missing on Twitter

Okay, this is anecdotal but borne of years of active ‘in the trenches’ Twitter service plus keen observation of other people’s activities on the social platform. Here’s the thing. I quite regularly hat-tip businesses on Twitter. That means that out of the blue, I tell the world (well, my meagre sliver of the Twitterverse) that I like/love/am rapt in a specific product, or I ...Read the full article