What do we mean by a 'great customer experience'?

by Ben Davis
A great customer experience is defined by its relevance and timely availability to the customer. I've been reading Jay Baer's treaty on the topic (Winning Hearts in Real-Time), the first in a series extravagantly titled 'Masters of CX'. What sticks out is the importance of mobile. Indeed, Econsultancy's Skills of the Modern Marketer report, compiled from interviews and an onl ...Read the full article