Why Replacing All Copy with Promotional Copy Isn’t a Good Idea

by Jesse Morris
Recently our team met with a client that had a pretty daunting request: they wanted us to completely change all of their high-performing, evergreen ad copy to promote a gift card with purchase offer. In addition, they wanted to do this twice, to create a sense of urgency. So, the first set of ad copy had “Offer Ends 5/27!”; the next set had “Offer Ends 6/10!” Historically, I ...Read the full article