Why You Need to Stop Using the Term ‘Brand Journalism’

by Sam Petulla
Recently, content marketing has been causing a commotion. These past few weeks, both the Financial Times and Frédéric Filloux have both pointed out that “corporate journalism” and “brand journalism” are everywhere you look. Both the amount of content produced by brands and the amount of people reading branded content is rising quickly, and as the FT and Filloux both observe, ...Read the full article


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