Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

by Avinash Kaushik
We are all blessed with more data than we know what to do with, and all for the price of a few lines of JavaScript added to your website. In this type of an environment, I've frequently stressed the value of identifying targets for your key performance indicators. [See step four in the process for creating your Digital Marketing and Measurement Model.Read the full article