C3: Seth Godin on appealing to the weirdoes

by Christopher Ratcliff
As a marketer will you choose to industrialise or to make art? Will you choose to appeal to the maximum amount of people as possible via the safest of methods or will you appeal to those on the fringes? The people who may not immediately drive huge traffic or revenue for you but will make your business stronger in the long-term.Read the full article