Google's Test to Target Users with Ads across Mobile and Apps

by Chris Marentis
Google is upping its game yet again. AdAge reported Google approached a number of ad tech firms to develop a strategy to test new ad-targeting technology that will combine mobile web search and mobile apps. Searching for apps instead of browsing the web is not necessarily new for end-users. Numerous users report using app stores in lieu of mobile search due to personal preference.Read the full article