How News UK digs into data to build its subscriber base

by Chris Smith
News UK, the British publishing arm of News Corp, is digging deep into its data to drive readership. To do so, it’s looking outside of the publishing business to maximize the base of digital subscribers for its news properties, which include The Sun, The Times and The Sunday Times. The company has unified its digital and print subscriber data to retarget ads, devise new produc ...Read the full article