PPC 101 or Pay-per-Click in Simple Terms

PPC 101 or Pay-per-Click in Simple Terms October 14, 2014 - Posted by Cat De Rohan to SEM & PPC What is PPC? PPC is pay-per-click marketing on Google’s search engine network and Bing/Yahoo’s search engine. Instead of “organic” listings such as SEO where algorithithms decide where you rank, with PPC you can have your ad placed at the top of the page or the right-hand col ...Read the full article