Six ways social media is changing the nature of TV forever

by Juliet Stott
Social media is radically challenging the landscape of TV. From programs to adverts, the very nature of it is being forced to change (and at a rapid pace) by the increased use of social media. A new, socially active and discerning audience wants more interaction, more power to influence and new ways to engage whilst watching the show(s) they love.Read the full article