Winning Moments that Matter: A Guide to Real Contextual Advertising

by Peter Brooke
Advertisers crafting contextual advertising campaigns based on literal keyword search-based actions or past guest actions are losing the war in what I’m calling “moments that matter”. The movement toward real contextual, more humanized advertising is still much in its infancy and most advertisers just haven’t grasped or mastered its true potential.Read the full article

  • Facebook Now Takes Up About As Much Of Our Time As Grooming Or Chores - 20 readers, 3 Tweets - American Facebook members spend an average of 40 minutes per day on the social network -- about as much time as Americans devote to household chores and personal grooming. Mark Zuckerberg shared the statistic on Facebook usage during an earnings c...