Winning Moments that Matter: A Guide to Real Contextual Advertising

by Peter Brooke
Advertisers crafting contextual advertising campaigns based on literal keyword search-based actions or past guest actions are losing the war in what I’m calling “moments that matter”. The movement toward real contextual, more humanized advertising is still much in its infancy and most advertisers just haven’t grasped or mastered its true potential.Read the full article


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