16 most important email marketing KPIs for your business

by Christopher Ratcliff
Email is one of the most effective marketing channels, consistently able to drive high levels of traffic and conversion. However if you’ve been running various campaigns, with different content, subject line variations and goals how do you know whether they’re successful or not? Can you be sure that any uplift is directly attributable to your last ‘brilliant’ email? Do you eve ...Read the full article