4 Lessons from Taco Bell, Burger King, Sonic, and the Cult of Irreverence

by Lucy Hitz
Taco Bell, Burger King, and Sonic keep the mood light on social. They know that if you view them as entertainment, you’ll be more receptive to their product pushes. They know that social marketing efforts for casual eating find success with a casual tone and interactive presence. We dove into each of these brand’s top posts for engagement over the past nine months, from Janua ...Read the full article