A CMO’s View: How To Build A New Brand

by Amy Gesenhues
As a CMO in the midst of launching a new branch, Penny Holt of BorrowersFirst is intimately familiar with what it takes to build a brand from the ground up. “Branding is the single lens through which the entire company views the business and drives operations,” says Holt, “At BorrowersFirst, our name is literally our brand identity and our business strategy.Read the full article