An Affiliate Marketing Action Plan: The 5 Cs Approach

by Simon Swan
Note from Geno Prussakov: I am excited to welcome our newest guest blogger, UK-based Simon Swan. Enjoy his first AM Navigator post below. As affiliate marketing continues to mature as a key digital channel to support an organisations acquisition strategy, it is important to have an actionable plan in place to support your program and having set objectives in place to help dri ...Read the full article