Do Weak Links Reveal Powerful Opportunities?

by Ken Mcgaffin
In his excellent little book Linked, published in 2002, Albert Barabasi reports on an experiment conducted by Mark Granovetter that showed "weak links" were more effective that "strong links" in spreading ideas. "Weak ties play a crucial role in our ability to communicate with the outside world… our friends move in the same circles we do and are inevitably exposed to the same information.Read the full article