Email Marketers: Take Your List And Check It Twice

by Tom Sather
The winter holidays are a few weeks away, but as most marketers know, now is the time to finalize the detail work to optimize your holiday campaigns. But before your team begins brainstorming the best holiday pun subject lines, please take a second look at your list. It may not be the most fun part of holiday planning, but it can ensure that your creative efforts make it to ...Read the full article