How 3 Very Different Brands Succeed on YouTube

Posted by MatthewY Many YouTube videos succeed at gaining viral success from time to time. This, however, would not be characterized as true long-term success for a brand that uses YouTube for video marketing. It doesn’t hurt, but it doesn’t create a prolonged and sustainable interest that really makes a difference. Three brands have emerged on YouTube as consistently popular.Read the full article

GoPro: Tony Royster Jr. - Drummer's Odyssey

Shot 100% on the HD HERO3+® camera from Watch with headphones. Tony Royster Jr. discovered his calling in life was to play the drums; he was 3 years old. At the age of 5, his father bought him his first real drum set. By the time he was 11, he was labeled a child prodigy, and ranked among the best in the world. "I just continued to play, to stick with it. I always had a passion for drums….the rhythm, the feel, the sound, the way it made me feel when I played, automatically made me feel like this is what I'm supposed to be doing." Tony Royster, Jr. Today, Tony is widely recognized as one of the world's most acclaimed & gifted drummers, working and touring with the world's biggest rock & hip hop acts. GoPro is honored to present a unique glimpse into Tony's gift as told through an intimate, live multimedia drum performance. Recorded on a custom built GoPro production set at the DW drum factory, and scored by Tony's personal home video projections, Tony transforms his drums, childhood memories, and a few GoPro cameras into a drum solo that must be heard, and seen, to believe.. Get stoked and subscribe: Special Thanks: DW Drums REMO Drum Heads Sabian Cymbals Vic Firth Drum Sticks Projection Specialist: Mattia Casalegno Additional Music Courtesy of ExtremeMusic

GoPro: Billiards Trick Shot

Polish virtuoso Ziemowit Janaszek demonstrates the art of the trick shot. Shot 100% on the HD HERO3+® camera from Get stoked and subscribe: Music Courtesy of ExtremeMusic

LEGO® Creator - New Santa’s Workshop 10245

Have festive family fun building Santa’s Workshop! Enjoy the magic of Christmas with Santa’s Workshop, a festive addition to the LEGO® Winter Village Series! Gather your family around the Christmas tree to build this enchanting winter wonderland. Help the elves make the toys, feed the reindeer and help Santa load up his magical sleigh. Santa’s wife has baked cookies and the clock tower shows it’s nearly time for Santa to deliver the presents—all at the most wonderful time of the year! Includes 6 minifigures: Santa with red gift sack, Mrs. Claus with cookie tray and 4 elves with pointy ears and hats. Ages 12+ | 883 Pieces US $69.99 - CA $89.99 – AU $119.99 - DE 69.99€ - UK £59.99 - DK 649.00 DKK *Euro pricing varies by country. Please visit for regional pricing. Available for sale directly through LEGO® beginning October 2014 via and LEGO® Stores

Will it Blend? - iPhone 6 Plus

Phinally! The Will It Blend? you've all been waiting phor! Watch Tom blend two phablets including the brand new iPhone 6 Plus and Samsung Galaxy Note 3. It's phantastic!

Will it Blend? iPhone 5s and 5c

In this exciting episode of Will it Blend? Tom meets his biggest challenge yet! How can Tom possibly out-blend that which he fears the most, Gold Tom! Stay tuned to find out! The contest is now OVER, thanks for those who entered. Stay tuned for our next giveaway! Check out the blender you see in this video: Connect With us: Facebook - Google+ - Twitter - Pinterest - Instagram - DO NOT TRY THIS AT HOME!