How to Increase Leads that Lead to Sales for Home Builders

by Lori Aitkenhead
Generating qualified leads is one of the biggest challenges for home builders. Some of today’s popular lead generation techniques include pay-per-click advertising or buying lead lists, email lists, and direct mail lists. Unfortunately, each of these techniques has significant downsides. Leads from these techniques are usually not highly qualified, resulting in wasted time by sales professionals.Read the full article