New AdWords Scripts! Non-Converting Keywords and Busted CPA

by Jeremy Page
Making mistakes are a big part of managing a PPC account. There is so much we can learn from our mistakes, and the moment we see them as lessons or opportunities for growth rather than mistakes, we will no longer have this crazy fear of encountering them along the PPC journey. AdWords scripts are one way an account manager can identify mistakes in your account and help you ...Read the full article